As modern parents we try endlessly to breakdown gender stereotyping for kids, don’t we?  Leading toy designer and manufacturer LEGO is all for that as well, it seems.  Once a byword in the boy’s toys department, LEGO has finally introduced a range for girls; but how successfully are the brick based beauty parlours at challenging these roles?  Some commentators have suggested that LEGO’s friends range don’t challenge much at all and only reinforce the traditional roles.  The Friends range is set … [Read more...]